For those planning to visit Seoul in September 2026, save this article first 🇰🇷✨
I just finished compiling this week’s events in Seoul and realized that September 18th to 20th is going to be absolutely packed!
There’s everything from craft beers, coffee desserts, and night markets to K-POP, gaming e-sports, AI experiences, and large-scale outdoor music festivals.
If you happen to have a free trip to Seoul these days, you don’t necessarily have to spend every day visiting Gyeongbokgung, Myeongdong, Hongdae, and Seongsu-dong.
Including a time-limited event in your itinerary gives it a more authentic travel vibe, as if you’ve just happened to visit Seoul on a weekend.
This article rounds up 7 events worth paying attention to recently. Those in Seoul this weekend can easily pick ones that fit their schedules 👇🏻
① The Original Beer Festival in Yeongdeungpo 🍺
📍 Location: Yeongdeungpo Park
📅 Date: 9/18～9/19
For those who love craft beer, you can add this to your evening itinerary.
The event took place at Yeongdeungpo Park, offering not only a variety of craft beers but also food trucks, delicious treats, and live music performances.
This year’s lineup also includes Peppertones and DickPunks.
If you happen to be in Seoul with friends, instead of finding another bar to hang out at night, visiting a local beer festival like this would be way more fun🤣
Ideal for: friends traveling together, couples, beer connoisseurs, and those with no plans for the evening.
② Youth Coffee Festival ☕️
📍 Location: Arena Square and Lawn Square at Lotte World Tower in Jamsil
📅 Date: September 19–20
How can a trip to South Korea be complete without coffee? 🤣
The Youth Coffee Festival is perfect for those who are already planning to visit Jamsil.
There will be coffee, desserts, tastings, brand events, and various stage performances on site.
If you’re already planning to visit Lotte World Tower and Seokchon Lake area, you can simply include the coffee festival in your itinerary—no need to travel all the way across Seoul.
Coffee lovers and dessert enthusiasts are sure to have a fantastic time here ☕️
Perfect for: coffee lovers, dessert enthusiasts, couples, and those who enjoy a market atmosphere.
③ Latin America Festival 💃🏻
📍 Location: The Seongbuk area
📅 Date: 9/19
If you’ve already visited the popular tourist spots in Seoul many times, you might want to consider these more unique cultural experiences.
The event is themed around Latin American culture, offering opportunities to experience Central and South American cuisine, music, dance, and various cultural experiences.
For first-time visitors to Seoul, they tend to prioritize visiting the popular attractions. But if you’ve been to Seoul before—maybe for the second or third time—I highly recommend taking some time to try out these local activities from time to time.
You’ll discover a Seoul that’s completely different from the usual tourist itineraries.
④ Moonlight Night Market at Shixi Station 🌙
📍 Location: Around Shixi Station Cultural Park
📅 Date: 9/19
Those who don’t know where to go at night might want to check out the Moonlight Night Market at Shixi Station.
The event combines delicious food, markets, craft beer, and live performances, giving off an atmosphere that’s quite similar to what South Korea residents enjoy on weekends when they go out.
If you don’t want to head back to Hongdae or Myeongdong for shopping at night, you can include these area-based night markets in your itinerary.
Especially for those who have been to South Korea many times, such activities can sometimes be even more interesting than visiting tourist attractions🤣
⑤ Guro G Festival 🎪
📍 Location: Around Anyangcheon River
📅 Date: September 19–20
⏰ Main operating hours: 09:00～22:00
The Guro G Festival is one of the larger local events this weekend.
The event takes place along the Anyang River area, featuring delicious food, markets, food trucks, cultural activities, and various stage performances.
Plus, this year’s Anyangcheon Light Festival will run from September 18th to September 30th.
If you spend the whole day exploring and continue into the evening, you can take the chance to experience the different moods of Anyangcheon at various times of day.
Ideal for: family trips, those who love large markets, and anyone who wants to experience local festivals in South Korea.
The officially announced dates for the Guro G Festival are September 19th to 20th, with event hours from 09:00 to 22:00. Admission is free.서울문화포털
⑥ GES・Entertech Seoul 2026 🎮
📍 Location: DDP Dongdaemun Design Plaza
📅 Date: 9/18～9/20
This is perfect for K-POP, gaming, and tech enthusiasts!
This year, GES and Entertech Seoul jointly held the event at DDP, bringing together K-POP, AI, XR, VR, gaming, esports, and more.
At the venue, visitors can experience immersive K-POP VR, AI-powered creative tools, AR glasses, as well as various gaming and esports-related activities.
There are also activities like busking, random play dance, and game arcade—things that even casual tourists can easily participate in.
Most exhibitions and experiences can be attended on-site, while only certain opening ceremonies or forums with limited seating require advance registration.
If you’re already planning to visit Dongdaemun or DDP, you can definitely add this to your itinerary as well.
Seoul has officially confirmed that GES・Entertech Seoul 2026 will be held at the DDP from September 18 to 20.MediaHub Seoul
⑦ Seocho Seoripul Music Festival 🎵
📍 Location: Around Banpo-daero
📅 Date: September 19–20
Out of these 7 events, this is one I really want to attend!
During the event, the main roads in the Seocho area will be transformed into a massive urban music festival venue.
In addition to music stages, there are also street performances, outdoor events, and large-scale street art.
It used to be a road for cars, but suddenly the whole area turned into an event venue — just the glow alone already gives it such a vacation-exclusive vibe 🤣
Moreover, the Seoripul Music Festival is itself one of the official highlights of this weekend in Seoul, with the 2026 event taking place from September 19 to 20.Fun Seoul
If you love music, outdoor activities, or simply want to experience the atmosphere of a Seoul autumn weekend, I’d definitely rank this high on the list.
How to Choose Events for the Weekend in Seoul in September 2026?
If you still can’t decide where to go after reading about all 7 options, you can simply choose based on your interests.
Want to drink + watch a LIVE concert? → Yeongdeungpo’s original Beer Festival
Coffee and dessert lovers → Youth Coffee Festival
Want to check out evening activities? → Moonlight Night Market at Shixi Station
Love large-scale local festivals in South Korea? → The G Festival in Guro
K-POP/gaming/tech enthusiasts → GES・Entertech Seoul
Want to catch a big outdoor music festival? → Seocho Seoripul Music Festival
If this is your first time in Seoul, I’d recommend not spending all your time traveling from one end of the city to the other just to attend events.
First, check which area you’re in that day, then pick events that are nearby or have convenient transportation—this will make it much more enjoyable.
If you plan to visit Cheongdam on the same day, you can arrange your itinerary like this.
Beyond the seasonal events, many people who visit Seoul these days also make sure to set aside a day specifically for Cheongdam and Apgujeong.
This area is perfect for setting up cafes, shopping, beauty salons, and medical aesthetics services, followed by various nighttime activities in Seoul.
If you’re already planning to visit Cheongdam for cosmetic treatments, you can spread out your schedule a bit.
Morning | Coffee Shops in Cheongdam/Apgujeong
↓
Noon | NEWYOUNG Doctor Consultation + Aesthetic Treatment
↓
Afternoon | Shopping at Apgujeong Rodeo and relaxing at cafes
↓
Evening | Head to Seocho, DDP, or other event areas depending on the day’s activities
This schedule is way more comfortable than going to Myeongdong in the morning, Hongdae at noon, Cheongdam in the afternoon, and then heading to DDP in the evening🤣
It’s my first time getting cosmetic procedures in South Korea — I have no idea what to do or how to start?
If it’s your first time getting medical beauty treatments in South Korea, you actually don’t need to decide in advance whether you definitely want ultrasound, radiofrequency, or Rejuran.
Especially these days, there are countless cosmetic procedures available in South Korea. For the same issue of “a slightly sagging face,” it could stem from various factors such as skin laxity, fat deposits, structural support issues, skin type, and more.
Rather than adding every popular treatment to your list as soon as you see it, it’s more important to first understand your own condition.
NEWYOUNG Clinic｜Top Medical Aesthetics Clinic in Cheongdam, Seoul
NEWYOUNG is located in Cheongdam, Seoul, just a 2-minute walk from Exit 3 of Apgujeong Rodeo Station.
You don’t need to decide on the entire treatment plan right away, even if it’s your first time here.
At NEWYOUNG, you’ll first receive a one-on-one consultation with Director Wu Xujun. Based on each individual’s facial features, skin condition, and specific concerns they want to address, we’ll discuss the most suitable treatment plan for them.
Some treatments are suitable to undergo now, while others can wait. It’s also possible that a treatment you originally planned might not be necessary according to the doctor’s assessment at this time.
The clinic also provides Chinese-speaking interpreters, so those who are getting cosmetic procedures in South Korea for the first time and are worried about communication issues can consult them first.
Basic Information about NEWYOUNG Clinic
📍 Location: Cheongdam, Seoul
🚇 Transportation: Exit 3 at Apgujeong Rodeo Station, a 2-minute walk away
👨🏻⚕️ Consultation: 1:1 doctor evaluation with Director Wu Xujun
💬 Language: Chinese translation support
🕐 Monday to Friday: 10:00～20:00
🕐 Saturday: 10:00～17:00
🕐 Sunday: Closed
The main treatment options include Ultherapy PRIME, the American version of ultrasound therapy; Thermage FLX, a radiofrequency treatment; ONDA; Rejuran; collagen-stimulating treatments; Botox injections; and personalized anti-aging plans.
The appropriate treatment plan, scope of procedure, and course of therapy still need to be assessed by a doctor based on individual conditions.
NEWYOUNG Official Website
NEWYOUNG Clinic Official Website
Quick Tips for a September Trip to Seoul in 2026
Starting in September, it enters the perfect season for outdoor activities in Seoul, with weekend events across various districts increasing significantly.
However, large-scale events may be temporarily adjusted due to weather conditions, crowd sizes, or the organizers’ plans.
Especially for stages that require advance reservations, traffic control areas, and performance times, it’s best to check the official latest announcements again on the day of departure.
Additionally, Seoul’s official event calendar for this week also confirms that major events such as GES, Entertech Seoul, and Seoripul Music Festival will take place from September 18 to 20.Fun Seoul
If you happen to be in Seoul from 9/18 to 9/20, save this article first 🇰🇷
During the day, enjoy coffee, go shopping, and visit Cheongdam to take care of your appearance, then pick up a limited-time event in the evening.
You don’t have to fill every minute of your trip.
It’s fun too to leave a little space sometimes and just experience the Seoul that only exists this weekend🤍
FAQ｜Common Questions About Traveling to Seoul in September 2026
Q: What events are happening in Seoul from September 18 to 20, 2026?
A: This weekend in Seoul, there are various events such as the Yeongdeungpo Original Beer Festival, Youth Coffee Festival, Guro G Festival, GES・Entertech Seoul 2026, and Seocho Seoripul Music Festival. You can choose based on your place of accommodation and interests.
Q: It’s my first time in Seoul. Are there any weekend activities worth scheduling specifically?
A: There’s no need to drastically change your original itinerary just for an event. It’s recommended to first determine the areas you’ll be visiting that day, then add events with convenient transportation routes to your plan. For example, if you’re originally planning to go to Dongdaemun, keep an eye on GES・Entertech Seoul at DDP.
Q: Is it possible to spend an entire day in Cheongdam and Apgujeong?
A: Sure. The areas around Cheongdam and Apgujeong offer a variety of options such as cafes, shopping, hair and makeup services, beauty treatments, and medical aesthetics procedures. It’s perfect for spending half a day to a full day there before heading out for evening activities in Seoul.
Q: Is it necessary to decide on the treatment plan in advance for my first medical beauty procedure in South Korea?
A: Not necessarily. You can first identify the issues you’d most like to improve, and then have a doctor assess your facial features and skin condition before discussing possible treatment options. Rather than simply choosing based on popular treatments online, it’s more important to ensure that the treatment fits your individual needs.